ACCELERATION
We don't know everything. But we've learned some valuable lessons that are the foundation of WOW's methodology. What works for an SaaS doesn't necessarily work for a marketplace, but the two business models can share best practices.
The focus of the acceleration program is to help the startup in product-market fit validation and growth structuring. Our way of providing support is modeled according to the maturity and stage of the startup. In 12 months, we seek to help validate the path to growth.
The kick-off event that marks the beginning of acceleration. All startups of the batch participate. The program includes the presentation of the program, presentation of the startups, happy hour with WOW’s community of investors and entrepreneurs and talking with founders of successful startups.
Individual diagnostic meeting, aiming at understanding the main challenges of the startup and what is the next growth milestone. Establishing the objectives and results to be achieved during the program, the main metrics to be monitored and a discussion about what kind of help the accelerator can offer.
The accelerator starts to perform weekly individual checkpoints with the batch’s startups. From the information collected in the diagnosis, matchmaking is also carried out with WOW mentors and we initiate mentoring, content paths (leadership and people management, sales, digital marketing, customer success, investment capture, etc.) and connections/interactions with the accelerator founders and investor community.
The post-acceleration phase focuses on capturing the next round of investment for your startup. We will work on the market thesis, materials (pitch deck) and connection with networks of angel investors and investment funds. The startup also continues to take advantage of mentoring, connections with the WOW community and content paths.
The average process time is 12 months, but it may vary depending on each case.
We believe in quality and not quantity. WOW understands that mentoring is a mentor-mentee relationship. That's why we invest energy in understanding the current challenges of the startup and in matchmaking with the hard skills and market knowledge of the mentor.
The first step is to validate the mentors’ profile with the startup. After this validation, the accelerator invites mentors to a first conversation, so that the startup may present its business and its main challenges. After that the accelerator suggests a cadence of meetings and the relationship is now fed by the founder with to do's completed, important news and upcoming business challenges.
Generate business opportunities and knowledge exchanges for accelerated startups. WOW's relationship network is very valuable for the potential connections it can offer.
And it's not just that: over 200 founders sharing knowledge and best practices on people management, marketing, sales, technology and investments. The WOW community is the materialization of smart money.
There is a lot of content available on the internet. We help the founder in curating the themes he/she needs to master and deliver it in online paths formats.
Participate in meetings on leadership and people management, digital marketing, B2B sales, customer success and capturing investment. All this provided by professionals with market experience and experience in the startup ecosystem.
We don't do anything alone. That's why we have a valuable benefits program offered thanks to our amazing partners.
Discounts that mean more resources for growth. Get special conditions to hire platforms, tools and cloud hosting services, CRM, marketing and sales automation, customer service, management and finance.
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