how does acceleration work at WOW?
We don’t know everything. But we’ve learned valuable lessons that form the foundation of WOW’s methodology. What works for a SaaS may not work for a marketplace—but both business models can share best practices.
The core of our acceleration program is helping startups validate product-market fit and build a growth structure. Our support is tailored to the startup’s stage and level of maturity. Over 12 months, we aim to help define a validated path to growth.
The kick-off event marks the start of the program, bringing together all startups in the batch. The schedule includes an overview of the program, startup introductions, a happy hour with the WOW community of investors and entrepreneurs, and a talk with successful startup founders.
This is a one-on-one diagnostic session aimed at understanding the startup’s biggest challenges and next growth milestone. We define the key objectives, success metrics, and areas where WOW can provide support.
We hold recurring individual checkpoints with each startup. Based on the diagnostic, we match the startup with relevant mentors. This phase includes tailored mentoring, structured content tracks (leadership, sales, marketing, customer success, fundraising, etc.), and community engagement with founders and investors from our network.
This phase is focused on preparing the startup for its next fundraising round. We work on market thesis development, pitch materials, and investor connections (angels and VCs). Startups continue to benefit from mentorship, community access, and content tracks.
The average program duration is 12 months but may vary based on the startup's needs.
We value quality over quantity. At WOW, mentorship is a relationship. We invest time to understand each startup’s challenges and match them with mentors who have the right hard skills and market knowledge.
We start by validating mentor profiles with the startup. After alignment, mentors are invited to a first session where the startup presents its business and main challenges. Based on that, we recommend a meeting cadence. From there, the founder drives the relationship with follow-ups, updates, and new challenges.
Creating business opportunities and knowledge exchange for accelerated startups. WOW’s network is extremely valuable for the connections it can unlock.
And it doesn’t stop there: over 400 founders actively share knowledge and best practices on topics like people management, marketing, sales, technology, and fundraising. The WOW community is the essence of smart money.
There is a vast amount of content available online. We help founders curate the topics they need to master and deliver them in the form of online learning tracks.
Join sessions on Leadership & People Management, Marketing, Sales, Customer Success, Fundraising, and much more! All taught by professionals with market experience and deep expertise in the startup ecosystem.
We don’t do anything alone. That’s why we count on a valuable benefits program offered by amazing partners.
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Discounts That Mean More Resources for Growth. Enjoy special conditions to subscribe to platforms, tools, and services including cloud hosting, CRM, marketing and sales automation, customer support, management, and finance.
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